Background:
Unseen Rajasthan had an existing website showcasing the unseen travel destinations, tour packages and information about
Rajasthan and India. Given the pace of online marketing today, Unseen Rajasthan decided to revamp its website to appeal to its new age Net surfing traveller and destination explorers TG.
Communication Goals:
- Given the established travel operator major’s website a makeover.
- Use the online property as an image building platform
- Holds the interest of two separate segments of the audience: Travellers & Destination explorers
- Engage end user directly and in an interesting manner
- Maintain the traditional and cultural look of business
Technology Used:
- Microsoft .Net
- Ajax
- MSSQL 2005
- WordPress
- XHTML/Web 2.0
Execution:
- A new website is in true with the company’s USP of ‘Unseen Destinations’
- Website provides detailed information about the destinations being left unseen but having a marvellous history
- In addition to provide information site also address requirement of providing helpful tours and detailed information of each tour along with online booking
Results:
With combined team efforts of Networkers and Unseen Rajasthan, new site is a massive hit with a large number of fan following over social media as welldirect visitors with approx. 20,000 hits a day. 500% more in compare to previous developed site.
